01
Strawberry.me
Storytelling$30K+Ad spend behind it
60+Days running
MetaPartnership Ad
Insight
I read Strawberry.me's reviews and Reddit threads from people changing careers, and one person described secretly planning their move, which is exactly what I had done.
Idea
Tell my own career pivot story using the same words those people used, so the script sounds like the viewer's own thoughts.
Hypothesis
If the first line names what a stuck professional is quietly thinking, they will see themselves in it and keep watching.
Execution
I built every beat on pain points from the research and paired them with visuals I had studied in converting ads, so the viewer stays with it from the hook all the way to the payoff.
HOOK"I spent the last six months secretly planning how to change careers."
Social media stats
There is real power in strategy and storytelling. It started with one reel about my career pivot, and once I understood what my audience wanted, I kept building on it until my first day at my new job reached 42K views. Forty days later I took the same playbook to a completely different topic, a cockroach infestation, and it still pulled 11K views on an account with about 1K followers. Researching the audience, finding the right hook and telling the story well are the skills I use on my own channel every week, and I'm confident they translate to your brand.
Available for influencer postings
Want the content on my feed as well as in your ads account? I post on Instagram and TikTok for brands that are a natural fit for my audience.